Tone of Voice

App Copywriting


Singapore University of Social Sciences (SUSS)  prides themselves on being the university for lifelong learning. But the process of course registration itself can be a daunting task for people. 

So, they got us onboard to work on the SUSS Lifelong Connect app, through which people can sign up for short courses on the go. 

To make course registration more seamless on the app, we’ve incorporated an encouraging and friendly tone of voice for the app copy. 


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